Marketing Plan
Purpose:
The PEIMFMNP believes that in order to support forest-based rural communities on Prince Edward Island in the long term; we need to concentrate resources on opportunities to increase our fundraising ability in hopes of being financially sustainable while minimizing our organizations dependency on government funding.
Description:
PEIMFNP in consultation with key stakeholders will develop and implement a strategic marketing plan. This plan will include a comprehensive resource implementation component that will benefit the PEIMFNP and its partners.
- Employ a University or Community College graduate (Marketing Strategist) for not less than a six month term, while providing them with an on-the-job work experience to enhance their skills and future employability.
- Assess the funding history of the PEIMFNP by analyzing current and potential project supporters.
- Measure the present funding partners* satisfaction with the PEIMFNP.
- Examine the presence or absence of competing organizations.
- Identify the strengths, weaknesses and opportunities facing the PEIMFNP.
- If required, communicate with existing partners and the Education Outreach Project Lead to develop a new branding image for the PEIMFNP.
- Develop marketing information for potential funding agencies.
- Ensure emphasis on a wining situation for all partners. Corporations and agencies tend to support organizations that can highlight their relationships with communities.
- Establish a schedule for marketing plan implementation.
- Showcase partners projects through special events.
Planned Outputs:
- Develop an evaluation framework for the managerial functions (analysis, planning, implementation, and control) of all PEIMFNP marketing activities.
- Compile a final report upon the completion of THE employee*s contract outlining all future marketing activities and goals for both the short (2010) and long term (2012 +).
- Train PEIMFNP Management Committee to support the goals and objectives of the marketing plan.
The PEIMFMNP believes that in order to support forest-based rural communities on Prince Edward Island in the long term; we need to concentrate resources on opportunities to increase our fundraising ability in hopes of being financially sustainable while minimizing our organizations dependency on government funding.
Description:
PEIMFNP in consultation with key stakeholders will develop and implement a strategic marketing plan. This plan will include a comprehensive resource implementation component that will benefit the PEIMFNP and its partners.
- Employ a University or Community College graduate (Marketing Strategist) for not less than a six month term, while providing them with an on-the-job work experience to enhance their skills and future employability.
- Assess the funding history of the PEIMFNP by analyzing current and potential project supporters.
- Measure the present funding partners* satisfaction with the PEIMFNP.
- Examine the presence or absence of competing organizations.
- Identify the strengths, weaknesses and opportunities facing the PEIMFNP.
- If required, communicate with existing partners and the Education Outreach Project Lead to develop a new branding image for the PEIMFNP.
- Develop marketing information for potential funding agencies.
- Ensure emphasis on a wining situation for all partners. Corporations and agencies tend to support organizations that can highlight their relationships with communities.
- Establish a schedule for marketing plan implementation.
- Showcase partners projects through special events.
Planned Outputs:
- Develop an evaluation framework for the managerial functions (analysis, planning, implementation, and control) of all PEIMFNP marketing activities.
- Compile a final report upon the completion of THE employee*s contract outlining all future marketing activities and goals for both the short (2010) and long term (2012 +).
- Train PEIMFNP Management Committee to support the goals and objectives of the marketing plan.